For all of you that aren't aware of a little something called Tales of the Cocktail (or TOTC for short) it's a New Orleans, Louisiana hosted, week-long celebration of the international cocktail bar industry. Full of interesting seminars, drink branded events and the camaraderie of over 30,000! bartenders gathered from all corners of the globe. The week closes off with the drinks industry's version of the Oscars aptly entitled, The Spirited Awards.
TOTC is so big and important to us "cocktail geeks". There's even been a documentary movie based around the experience of visiting Tales called Hey Bartender!
The Spirited Awards are the ultimate way to become peer recognised in a variety of categories relating to "the industry" and the crystal Reidel plates that serve as the awards trophies are proudly displayed on the finest backbars in the finest bars around the world. If you enter the Connaught, Savoy or Langham hotels here in London you are certain to find them on display somewhere above the £1000+ bottles of rare spirits (yes they are THAT important).
So with all that said it comes with a bit of shock, awe and humble surprise that our little bar has made it past all the other bars in the world, past the top 10 ten list and all the way onto the final fours "shortlist" for, Best New International Cocktail Bar in the world at this year's Spirited Awards.
Win or lose, we can't believe that something that means so much to so many drinks enthusiasts (ourselves included) has been bestowed upon our own little version of the Crescent City. Please wish us luck as we attend the awards in person this July in New Orleans and feel free to stop down to NOLA to cheers us and all the other deserving bars, writers and bartenders on at this years TOTC Spirited Awards.