Projects & Partnerships
Date: Nov - Feb 2017
Date: Jan - Feb 2017
Date: Nov - Dec 2016
british airways partner up with NOLA to celebrate the first direct route to new orleans
To celebrate a new route to New Orleans Louisiana (LHR>MSY), British Airways have teamed up with NOLA | Roman Road to create a truly memorable onboard experience. NOLA has been asked to create a classic New Orleans cocktail and Creole food menu which will be served to all customers on flights between the two cities from 27th of March until 27th of April 2017.
To commemorate the new route, the airline hosted a 180 guest VIP charter flight to visit New Orleans on the 24-27th of February 2017 where NOLA's bartenders were shaking and stirring signature cocktails at 40,000ft. Nicole Scherzinger and YolanDa Brown joined onboard to perform an exclusive gig in the sky.
Prior the flight, NOLA | Roman Road invited British Airways Brand Ambassadors and the team to learn about New Orleans most famous cocktails and their creations. Watch BA Brand Ambassadors to show off their cocktail shaking skills below.
To British Airways guests, NOLA | Roman Road has carefully curated a selection of New Orleans favourites - Sazerac, Hurricane and French 75. NOLA RR's chef, has collaborated with British Airways’ in-house chefs to create courses which blend authentic Deep South flavours alongside traditional cooking techniques. Please see cocktail and food menu below.
From us to you:
To commemorate the flight, NOLA has partnered up with our good friends at TABASCO® Brand to create trendy and fashionable snapbacks to VIPs and Tier 1 journalists.
Food and drinks menu was well received among all guests in Club World, World Traveller Plus and World Traveller. The menu was evaluated as excellent and innovative.
For more information, please visit British Airways Press Office.
nola recreates classic new orleans cocktails with A tabasco twist
To celebrate Mardi Gras 2017, the Avery Island, Louisiana based TABASCO® Brand has collaborated with NOLA RR to create New Orleans inspired cocktails!
“Mardi Gras season is such a fun time in Louisiana, even outside of New Orleans. Local krewes put on parades and everyone is just out having a good time,” commented Harold Osborn, Executive Vice President and Fifth Generation McIlhenny Family Member. “We wish we could bring everyone down for the party, so instead we’ll raise a glass with the rest of the world with the help of some of our friends.”
NOLA RR has been provided a full range of TABASCO® sauces to develop six traditional New Orleans cocktail recipes.
NOLA RR has created six New Orleans inspired cocktails with an exciting TABASCO® twist!
Recreate everyone’s favourite New Orleans party starter by blending the fruity sweetness of passionfruit and grenadine with the flavourful kick of TABASCO® Sauce.
Try this twist on the official cocktail of New Orleans with TABASCO® Sauce adding heat and depth to the flavour of this classic drink.
Cool-off with this Southern crowd pleaser and a carnival classic blended with rum, lime and the refreshing zest of TABASCO® Green Sauce.
Add some sparkle to your party with this elegant and iconic gin and Champagne cocktail accented with the flavours of TABASCO® Sauce.
Let the good times roll with this bourbon and cognac cocktail (pronounced Voo-Ka-Ray) with TABASCO® Sauce and the fiery fruitiness of TABASCO® Habanero Sauce.
No celebration is complete without a Bloody Mary. We’ve turned up the volume by adding some kick with three of our pepper sauces to this timeless cocktail including the smoky heat of TABASCO® Chipotle Sauce, the citrus zest of TABASCO® Green Sauce and the fiery fruitiness of TABASCO® Habanero Sauce.
TABASCO® Brand/Hunter PR were delighted with the results and signed a further Talent Agreement with NOLA RR for 2017 events.
Lundi Gras Luncheon - Cane & Table, New Orleans, Louisiana
On the 27th of February, 2017 while visiting the Crescent City, team NOLA RR partnered up with one of New Orleans favourite bars, Cane & Table, to offer an unforgettable experience - a private TABASCO® Lundi Gras Luncheon to British Airways crew and Tier 1 journalists. NOLA RR’s own Executive Chef matched wits with Cane & Table’s Alfredo Nogueira, to create a truly exceptional Lundi Gras menu. The lunch was followed by TABASCO® mash pepper tasting, hosted by longtime McIlhenny family employees Stefan Lopez and Coy Boutte.
NOLA HOSTS NEW ORLEANS INSPIRED MASQUERADE PARTY AT COURTHOUSE HOTEL, SHOREDITCH
International award-winning cocktail bar NOLA RR, inspired by the drinks, culture and history of New Orleans has partnered up with a 5 star Courthouse Hotel in Shoreditch to host an amazing New Orleans inspired Masquerade Party.
Courthouse Hotel has approached NOLA RR to help organise a New Year's Eve party for a 100+ guest capacity bar. The task presented the number of challenges such as a quiet hotel bar, offering and unexperienced events and floor teams.
To help Courthouse Hotel, NOLA RR's team has created an exciting and unique selection of New Orleans inspired premium cocktails and canapés.
For New Year's Eve Party, NOLA RR selected a four-piece acoustic jazz band.
Press release as well as NOLA RR's newsletter has been sent out to consumer press, NOLA RR's guests and loyal members. NOLA RR has also helped advertise the event through social media channels.
Decorations inspired by New Orleans, such as carnival masks, beads, musical instruments and lightly lit candles were used to dress up the room and spark a New Orleans soul in a Masquerade Party. NOLA RR's team has provided a full drinks and food training to the rest of the team.
NOLA | Roman Road over-sold the evening by 15%. New Year's Eve Masquerade was a spectacular event, hosted and supervised by NOLA RR team to ensure all guests are having a memorable time. The event significantly helped to promote Courthouse Hotel in Shoreditch and offered a significant press and social media exposure.
For Partnerships, please contact Laura at email@example.com